Discover how the fake wedding marketing trend in India is redefining experiential branding. From Gen Z’s cultural creativity to brands like Zepto and Shaadi.com turning celebrations into live campaigns, this blog explores how experiences—not ads—are shaping modern brand engagement.

Discover how Britannia, a 100-year-old brand, stays young and relevant through emotional storytelling, product innovation, and cultural connection — and learn actionable branding lessons for your business.