Imagine running a well-known brand for over 60 years. People trust you, your products sell well, but something feels missing. Customers know your name, yet they don’t feel  connected anymore. That’s what Duroflex, one of India’s top sleep brands, noticed. So instead of just updating their logo or tagline, they gave their brand a fresh purpose: “Designed to De-Stress.”  It wasn’t just a design change; it was about understanding what people truly need today: comfort, calm, and

Many small businesses unknowingly repeat the same marketing mistakes that slow their growth. In this post, Brandfinity breaks down the five most common marketing mistakes small businesses make — from neglecting audience research to ignoring analytics — and shares smart, actionable ways to avoid them. Learn how to simplify your strategy, tell your story, and market with purpose for long-term success.

Mia by Tanishq’s emotional campaign turned a simple idea into an unforgettable brand story. See how storytelling and emotion redefined modern marketing.

Discover how brilliant hyperlocal digital marketing (think "Flying Puris" and the 'Paani Ki Tanki Hook') turns everyday chaos in an Indian family living room into a multi-city Ghaziabad Takeover success story.