brandingfriends@gmail.com

Imagine running a well-known brand for over 60 years. People trust you, your products sell well, but something feels missing. Customers know your name, yet they don’t feel  connected anymore. That’s what Duroflex, one of India’s top sleep brands, noticed. So instead of just updating their logo or tagline, they gave their brand a fresh purpose: “Designed to De-Stress.”  It wasn’t just a design change; it was about understanding what people truly need today: comfort, calm, and balance. Their...

In today's saturated marketplace, where products jostle for attention on crowded shelves, packaging design has become an essential...

Amidst the ongoing global boom in social media usage, the landscape is undergoing a profound transformation. It's no longer dominated...