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Fondly
Naming
Branding
Packaging
Fondly was created to Transform everyday dry fruits into meaningful expressions of care. Every pack is thougtfully curated, beautifully presented, and crafted to make gifting healthier, warmer and more memorable.
Vision
To become trusted premium dry fruit brand that makes healthy gifting more thoughtful and memorable.
01
Brand Logo
Logo
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Primary
Symbol
Wordmark
Logo Meaning
The Fondly symbol is derived from the letter "Y" in the logo. The dot and angled shape form a playful place with one opem eye and one winking eye, symbolizing friendliness, joy and connection. The wink reflects fondly's warm, fun and approchable personality, making healthy snacking feel more engaging and memorable.
The circular dot symbolizes an winking an open eye
The angled shape symbolizes a winking eye
Fondly's Logo system is designed for flexibilty across different brand touch points. the primary logo serves as the main brand identifier, combining the wordmark and signature symbol. The symbol, derived from the letter "Y", represents Fondly's playful and friendly personality, while the wordmark provides a clean and recognizable brand presence when a simpler application is needed
02
Brand Color
Color Palette
Primary color palette
Secomdary color palette
03
Brand Mockups
Brand Mockups
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