Why are brands going full Vice City? The GTA 6-inspired marketing trend is taking over social media with neon colours, cinematic visuals, Miami-inspired aesthetics, and nostalgia. Discover why this trend works, how brands are using it, and how to adapt cultural trends without losing your brand identity.

Discover the marketing strategy behind Spotify Wrapped and learn how personalization, storytelling, and shareable content can help your brand boost engagement and build stronger customer connections.